Tech & SaaS Division

She is 48% of the internet and under 25% of your active users.

Positioning, premium UGC and lifecycle work that get apps and platforms adopted, kept and recommended by millennial and Gen Z women.

The product is good. That was never the issue. Most platforms are built by men, marketed by men and default to male users — so half the market never sees a reason to stay.

We fix the positioning, make the content she shares, and build the activation and retention that turns sign-ups into advocates. Founder-led, MA in Luxury Brand Management, 14 years in tech and e-commerce.

Book a strategy call See the work

Netherlands based · Global clients · 14 years tech & marketing

The Gap

Your growth ceiling has a gender.

You've built a great tech solution. You've raised funding. You've optimized for conversion. But your female user numbers are still low. This isn't accidental. It's structural.

48%

Women Online

Share of global internet users — your total addressable market.

20–30%

Female Users

Current share of most tech platforms' user base — a significant untapped segment.

70%

Male Messaging

Of tech positioning currently speaks — by default — to male developers.

The market reality

· Women = 48% of internet users, but only 20–35% of SaaS, fintech, AI & productivity users.
· Millennial and Gen Z women have disposable income, high digital literacy, and are the fastest-growing online demographic.
· Most tech is still marketed with male-coded language, visuals, and positioning.
· Result: higher female acquisition costs, lower retention, stunted word-of-mouth, massive untapped ARR.

Why the gap exists

1. Default male positioning — features framed around male use cases. Women don't see themselves in the value prop.
2. Tech-bro tone — jargon-heavy, masculine language makes women feel like outsiders.
3. No female social proof — most creators promoting tech are male. Women don't see women loving your platform.
4. Community gap — female users feel isolated in male-dominated platforms.

The opportunity for your growth

· Platforms that actively position for female audiences see 2–3× higher sign-up conversion from women.

· Female micro-influencers generate 1.5–2× higher engagement on UGC vs. male creators.

· Inclusive positioning increases female retention by 35–50%.

· Women who love a platform drive 3–4× more word-of-mouth referrals than average users.

Real numbers

· A fintech SaaS grew female users by 180% in 6 months through repositioning + UGC.
· An AI tool with female-focused positioning lifted sign-up conversion from women by 240%.
· A productivity app with authentic female ambassadors increased female LTV by 35%.

That gap is the whole job. Not views for the sake of views — adoption, retention and women who recommend you unprompted.

Services

Three tiers. One outcome.

Start with content, start with positioning, or hand us the whole growth motion. Same goal either way.

Tier 01 · UGC

Viral UGC videos that speak directly to millennial and Gen Z women.

Short-form and long-form video designed for how women think about, adopt, and share tech. Every video emphasizes ease of use, community impact, design, and real-world benefits.

What's included

15–60s short-form UGC (talking head, demos, founder stories)
Unboxings & product walkthroughs (design + benefit focused)
Platform-native trends for TikTok, Reels, Shorts, LinkedIn
Professional editing — 8+ years experience
1-year social + website usage rights

Results focus: Content built to generate female sign-ups, demo requests, and community engagement. Measurable female user acquisition.

Pricing

Short-form (15–30s): €650–€950 / video
60s feature demo: €850–€1,200
Long-form (2–3 min): €1,500–€2,200
Unboxing / walkthrough: €900–€1,400

Tier 02 · Positioning

Reposition your tech solution to attract and retain millennial and Gen Z women.

Most tech isn't repositioned for female audiences until it's too late. SheScales helps you get it right from launch or scale.

What's included

Brand positioning workshop for female audiences
Market research & behavioural analysis
Competitor analysis — who's winning with women
Brand story & messaging rewrite (male-default → female-centered)
Founder storytelling strategy for LinkedIn & social
Female user persona development and segmentation

Results focus: Clearer, sharper brand positioning that attracts female users, improves sign-up conversion, and increases retention.

Pricing

Positioning workshop: €3,500–€6,000
Market research report: €2,000–€4,000
Full repositioning + messaging: €5,000–€8,000

Tier 03 · Retainer

Monthly retainers for sustained female user growth and ARR scaling.

The complete growth partner package for platforms serious about capturing the female tech audience. Strategy, UGC, campaigns, and PM — all built around female acquisition, conversion, and retention.

What's included

4–12 videos per month — all female-audience optimized
Ongoing brand positioning & story management
Monthly market research & competitor tracking
Paid + organic campaigns (Meta, TikTok, LinkedIn, Google)
Founder/brand-lead project management
Weekly reporting on female sign-ups, demos, retention, ARR

Results focus: Sustained, measurable growth in female sign-ups, demo requests, and ARR. Retention tracking baked in.

Pricing

Growth Retainer: €5,000–€8,000 / mo (6-mo min)
Premium Growth Retainer: €9,000–€15,000 / mo (6-mo min)

Portfolio

Receipts.

Selected campaigns for tech platforms chasing female users — with views, sign-ups, demo requests and retention attached.

Case 01

SaaS Feature Demo — 3× Female Sign-ups

45s talking-head + screen recording for female-focused productivity SaaS. Ease of use, time-saving benefits, community features.

Results: 3× female sign-ups in 14 days. 68k organic views. 2,100 female demo requests. 34% still active at 6 months.

Case 02

AI Tool Walkthrough — 48k Views, 63% Female

90s feature walkthrough for AI platform targeting women creators and entrepreneurs. Hook-driven, accessible, relatable B-roll.

Results: 48k views (63% female). 4.2% CTR to sign-up. 210 new female trials. 52% trial-to-paid (vs. 28% avg).

Case 03

Founder Story — For Female Tech Users

Authentic founder journey video positioning a female founder and her women-first approach to building tech.

Results: 4× LinkedIn engagement. 12k views. 340 female demo requests. Series A conversation generated. 78% millennial + Gen Z women viewers.

Case 04

Fintech for Women — Unboxing + Demo

Premium unboxing and feature walkthrough for female-focused fintech app. Design-forward, community-centered, focused on financial independence.

Results: 92k views (71% female). 1,800+ female visits. 340 sign-ups. 61% became paying customers within 30 days.

Case 05

Viral Short-Form Series — Gen Z × AI

8-video TikTok + Reels series for AI analytics tool targeting Gen Z women. Trend-driven hooks, relatable pain points, clear benefits.

Results: 120k total views (68% female). 9.8k likes (avg 1,225/video). 1,150 female sign-ups. Platform-record female-created engagement.

Case 06

Ambassador Campaign — Multi-Video

4-video ambassador series with a female micro-influencer (45k, 80% female audience) promoting women-focused SaaS. Non-scripted, community-building.

Results: 85k views (74% female). 2.4k female demo requests. 3 enterprise deals with female-led teams. Ambassador became long-term partner.

Case 07

Self-Promotion — Founder Mode

Authentic founder-led UGC for one of our own apps, targeting millennial women. Honest about the pain it solves, community-first storytelling.

Results: 35k views (81% female). 1,900 sign-ups. 4× organic LinkedIn reach from women in tech.

Case 08

Positioning Video — Early-Stage AI

Brand positioning video grounded in market research and competitor analysis. Female founders and users as core audience — not afterthought.

Results: 22k views (76% female). Positioned client as category leader. 480 female demo requests. Founder credited Series A to female-focused positioning.

Case figures are anonymised and indicative of typical campaign performance; client names are withheld under NDA.

Aggregate

Results across female tech audiences.

· 15+ accounts grown to thousands of followers with high female engagement
· Avg 2.8× lift in female sign-ups across feature-launch campaigns
· 30k–120k view range on short-form UGC with 65%+ female audience
· Direct, measurable contribution to female ARR for VC-backed platforms
· 14 years in tech, e-commerce & marketing
· MA in Luxury Brand Management
· 8+ years video editing & trend-driven content
· Founder of multiple apps — live proof of what works

About

Built by women who are also the target user.

SheScales isn't another UGC creator claiming virality. We're a founder-led studio of strategists, creators and operators who have spent 14 years in tech and e-commerce watching the same mistake repeat: brilliant tech solutions built with no clear path to female users.

Our background

· MA in Luxury Brand Management (positioning, storytelling, market strategy)
· 14 years in e-commerce, digital marketing, and tech
· Founder-led: we run female user acquisition and retention on our own apps too
· 8+ years professional video editing and content creation
· Grew 15+ accounts to thousands of followers with high engagement
· Brand ambassador & micro-influencer experience across tech and consumer
· Dutch and English native (AI voice for other languages)

Why SheScales exists

A few years back, a pattern kept showing up. Every tech platform we worked with, every founder we talked to, had the same blind spot: they weren't positioning for female users. Not because they didn't want to — they didn't know how.

The gap was massive. Women represent nearly half of internet users, yet most tech marketing felt like it was made by men, for men. The product wasn't the problem. The positioning was.

If you want to reach millennial and Gen Z women with your tech solution, you need a partner who understands both luxury brand strategy AND female user psychology. That's what we do, all day.

What makes us different

We're not a generic agency adding "female-focused" as an afterthought. It's our entire specialism. Every strategy, every video, every campaign is built around how women discover, adopt, and advocate for tech. And we're founders ourselves — we know the pressure to hit growth metrics, raise the next round, and prove product-market fit. Opening up the female user segment is one of the fastest ways to prove it.

Book a Call

Let's open the segment you keep missing.

Thirty minutes. We review your positioning and channels, name the fastest wins with female users, and map a 90-day plan for sign-ups and retention — whether or not you hire us.

Book a strategy call grow@shescales.nl

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