15+ yrs
Digital marketing
Commerce, CRM and growth for premium brands across North-West Europe.
Portfolio
Hiii, this is me: Peneloppe
Strategist first, creator second. I build the positioning, then I shoot the content that proves it, for premium brands selling to millennial and Gen Z women.
Tech
Native background
SaaS, apps and platforms β I speak product, funnel and retention.
Creative
Shot end to end
Concept, script, film and edit. No agency ping-pong, no watered-down hooks.
Premium
Brand strategy
Positioning, female-market psychology and storytelling that holds up.
Featured
Visit Maldives, π MaldivesAesthetic of the Maldives LAROCA, π Nea PeramosBeach bar shots El PorteΓ±o, π ValenciaShot of their signature dish 
Beach Club Opium, π MarbellaSpotlight of the vibe 
Restaurant Lolo, π AmsterdamRestaurant aesthetic
Hover the stack. It opens.
Five frames, fanned out like a contact sheet. Hover any phone and it plays: videos start, photo sets flicker every few seconds.
Film roll
Scroll the roll.
Scroll fast and the frames pull in tight. Slow down and they open up. Filter by the way it was filmed.
Not content for content's sake β frames built to sell the feeling.
Shot handheld, cut cinematic, made for the feed it lives on.
Hover to preview Β· click to open full screen
Meet me
The introduction
Two minutes on how I build female-first brand growth: positioning first, then content that actually converts.
Credentials
Brands I've worked with
- SaaS platform (NDA)
- Fintech app (NDA)
- Boutique hotel group
- Home essentials D2C
- Interior retail chain
- Travel booking platform
- Premium kitchenware
- Wellness subscription
Client names withheld under NDA where required.
By divisionView division β
Three worlds, one playbook
Travel
Stays and trips she saves, sends to the group chat, then books.
Hover to preview Β· click to open full screen
Vision board
What I could make for you
A moodboard per property type, so you can see the exact kind of content I'd shoot on location. Hover any frame to play it.
Boutique hotels
Room reveals, arrival moments and the details she screenshots before she books.
TikTok
Guldsmeden Boutique Hotels, π Copenhagen
Pov from the hotel room to the pool
Restaurants & luxury dining
Plating, terrace light, the first sip. Content that fills tables on a Tuesday.
Facebook
Mamalouka, π Thessaloniki
Premium dining menu shot
TikTok
Maafushi, π Maldives
Shark swimming shots for tourism agency
Instagram
PopiΔ, πCroatia
POV of a wine tasting experience
Spa & wellness
Slow, sensory, quietly luxurious. Treatment rituals and the exhale after.
TikTok
OPIUM Beach Club, π Marbella
Lifestyle shot at the club
Next step
Want content like this for your brand?
Thirty minutes, your positioning and channels on the table, a 90-day plan you keep either way.